Daniela Grumbach has more than 28 years of management experience, with a focus on brand building, marketing and digital business. She has not only researched purchase motivation in brand building, but has also always questioned the motivation of her employees and colleagues in order to lead them to peak performance in a human-centered way. As the founder of BEYOS, she has created a company and developed a tool and a methodology that meet the most modern demands on leadership and corporate development.

BEYOS GmbH (founder): Since December 2020, Daniela has been developing BEYOS, an automated personality diagnostic that supports modern leadership and organizational development. This enables managers to increase their effectiveness, better understand team members and develop them methodically.